Reading Privacy
This Privacy Policy explains how Reading Vehicle Hire Services (we, us or our) collect, use and protect your personal data when you use our services.
1. Information Collected by Reading
Reading collects and processes several types of personal information, including:
2. How Reading Uses Your Information
Reading uses your personal information for the following purposes:
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Reading Services (Contract Fulfillment):
- Processing and managing your Reading reservations and loan agreements. Verifying your identity and confirming you meet our borrowing criteria. Facilitating book collection and return processes. Processing payments and managing deposits and applicable fees.
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Customer Communication for Reading (Legitimate Interest/Contract Performance):
- Sending reservation confirmations, updates, and relevant rental information. Responding to your inquiries and providing customer support. Notifying you of changes to Reading's services or policies.
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Communications (Consent/Legitimate Interest):
- Sending promotional offers, newsletters, and service updates with your consent or when Reading has a legitimate interest. You can opt out at any time.
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Reading Service (Legitimate Interest):
- Analyzing Reading website usage to improve user experience and functionality. Conducting research to update Reading's vehicle fleet and services.
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Regulatory Compliance (Legal Requirement):
- Complying with legal, regulatory, and tax requirements applicable to Reading. Preventing fraud and maintaining the security of Reading's services. Resolving disputes and enforcing Reading's terms and conditions.
3. Sharing with Reading
We may disclose your personal information to:
- Service Partners: Third-party companies that support Reading's service delivery, including payment processors, IT support firms, and maintenance contractors. These providers are contractually required to protect your data.
Reading does not sell your personal information to third parties for marketing purposes.
4. Reading Security
Reading implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. Still, internet transmissions and electronic storage cannot be completely secure.
5. Reading Retention
Reading retains your personal information only for as long as needed to fulfill the purposes for which it was collected, including meeting legal, accounting, or reporting obligations. Retention periods vary by information type and processing context.
6. Reader Rights
Under UK data protection law, Reading residents have these rights:
- Right of Review: Request a copy of the personal information Reading holds about you.
To exercise these rights, contact Reading using the details below.
7. Cookies and Analytics
Reading uses cookies and related technologies to improve your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings.
8. Policy Changes
Reading may update this Privacy Policy periodically to reflect changes in its practices or legal requirements. Updates will be posted on this page and will show a revised Last Updated date. Reading encourages you to review this policy regularly.
9. Contact Reading
For questions about this Privacy Policy or Reading's data practices, please contact us:
Reading Vehicle Hire Services
Forbury Road, Reading RG1 3BB, United Kingdom
Telephone::
017 5341 5031
Email address::
Your Trusted Choice for Reading Hire